Grado inaugurates the cycle of training talks aimed at businesses on the Camino Primitivo offered by the Caja Rural de Asturias Foundation and Where is Asturias
Grado begins its training talks. The digital presence of small businesses in the Primitive Path It is key to its growth and sustainability. With this premise, the Caja Rural de Asturias Foundation in collaboration with Where is Asturias, have started in Grado a cycle of training talks for businessmen who count pilgrims among their clients.
These sessions provide information on the digital behavior of pilgrims on the Camino de Santiago, and practical tools are provided so that all types of businesses can optimize your social networks, save time and improve your digital presence, using artificial intelligence (AI).
The talks are designed to people without prior technical knowledge and they have a clear and simple methodology, which allows businesses to learn key competencies to manage their social networks and digital presence without complications.
Thanks to this cycle, the Caja Rural de Asturias Foundation reinforces its commitment to rural commerce, promoting digitalization as an engine of economic development in the territories of the Camino Primitivo. This strategic action strengthens the image of the entity as a reference in supporting small businesses and the modernization of rural businesses, generating impact on:
- Local commerce, helping businesses attract and retain customers.
- The relationship between businessmen and pilgrims, promoting quality and accessible services.
- Media and digital coverage, increasing the possibility that participating businesses will be more visible.
- Strengthening institutional and business relationships, consolidating a favorable ecosystem for tourism and rural entrepreneurship.
Admission is free until capacity is reached.
Together, we will make the Camino Primitivo even more incredible!
Schedule of upcoming talks:
Tuesday, April 1: Tineo
Tuesday, April 8: Pola de Allande
Wednesday, April 23: Grandas de Salime
Tuesday, May 6: Rooms
Thursday, May 15: Oviedo
