ASICOTUR reinforces its international leadership with its sights set on the Camino de Santiago towards FITUR 2026
The International Association for Tourism Cooperation (ASICOTUR) has reaffirmed its role as a global benchmark for international tourism on the path to FITUR 2026, consolidating a strategy in which cooperation, sustainability and great cultural itineraries occupy a central place. Among them, the Camino de Santiago It is emerging as one of the key axes in the international tourism dialogue.
In a context in which tourism seeks more responsible, authentic models with local impact, ASICOTUR continues to promote initiatives that connect territories, cultures and projects through experiences that go beyond conventional travel. The Camino de Santiago, as one of the most important cultural itineraries in the world, fits fully into this global vision that is committed to tourism of values, coexistence between peoples and the enhancement of historical and human heritage.
Looking ahead to FITUR 2026, the association is working on the international projection of destinations that, like the Jacobean paths, represent a way of traveling based on experience, encounter and cultural identity. The Camino de Santiago is thus presented not only as a tourism product, but as an example of cooperation between regions, countries and local communities, aligned with the tourism development objectives promoted by ASICOTUR.
The active presence of the association in the preparations for the fair reinforces its commitment to initiatives that encourage the creation of international networks and the exchange of good practices. In this framework, the Camino de Santiago is consolidated as a global benchmark capable of inspiring new tourism models in Latin America, Europe and other territories linked to the association.
FITUR 2026 will, once again, be a strategic meeting point to debate the future of global tourism, and ASICOTUR comes to this event with the intention of continuing to strengthen its leadership and highlight projects that, such as the Camino de Santiago, demonstrate that tourism can also be culture, cooperation and a shared path.
