Journalists, content creators and experts will analyze the future of communication on the Camino de Santiago
SANTIAGO DE COMPOSTELA – The paper two means of communication, the social networks and two new digital formats in the international promotion of the Caminho de Santiago will be the central theme of the day “A communication of a universal Xacobeo ”, which will take place next June 17th Santiago de Compostela. The meeting will bring together day laborers, content creators, tourism specialists and creators of the Jacobean phenomenon to reflect on the challenges and opportunities of the dissemination of the Caminho in the XXI century.
The event will be held at the Hotel Oca Puerta del Camino and aims to analyze how Xacobeo can continue to grow as a cultural, spiritual and tourist reference at an international level through modern communication. The day will feature professionals with two communication methods, digital influencers, authors and specialists linked to the Jacobean universe for years.
The impact of social networks on the Road
In recent years, platforms such as Instagram, YouTube, Facebook, TikTok and podcasts have become fundamental tools to inspire new pilgrims. Thousands of people discover the different Jacobean literature through content created by travelers, communicators and digital breeders.
One of the round tables will address precisely the experience of professionals who help to disseminate the journey through different communication formats. Among the participants will be specialized day laborers and content creators who have a strong presence in social networks and a vast experience as pilgrims.
Or Xacobeo as an international brand
Another two central topics will be the cultural, economic and social development of Xacobeo . The participants will debate how the Caminho de Santiago becomes one of the most recognized tourist and cultural brands in Europe and what are the challenges to continue reinforcing this project in the coming years.
The internationalization of the Caminho is considered one of the priorities for the future, especially in view of Xacobeo 2027, which is intended to mobilize institutions, specialists and cultural entities to develop new promotion and dissemination initiatives.
New formats for new generations
The program will also include a debate dedicated to podcasts, digital platforms and new communication formats. The objective is to understand how the new generation of information and how Caminho de Santiago can adapt its message to increasingly global and connected audiences.
The day will end with a reflection on how to further internationalize the Xacobeo brand through art, spirituality, history and culture, elements that continue to be the essence of the Jacobean phenomenon and the pilgrims' experience.
Communication and pilgrimage together
At a time when the Camino de Santiago continues to attract hundreds of thousands of pilgrims from all over the world, the organizers consider it essential to reinforce communication strategies so that the Xacobeo message reaches new audiences and continues to inspire future generations of walkers.
More than a pilgrimage route, or Caminho tornu-is a global story that is told every day through two means of communication, social networks and experiences shared by pilgrims themselves.
